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What is website and digital marketing

1. What is website?? A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic webs 2. Domain registration and hosting ?? hosting and Domain Registration are two elements of running a website. But it’s important to understand the difference and use cases. Web Hosting is an account on a computer (aka server) that can store and serve website files via the Internet. Domain Registration is leasing a human-readable word (e.gamazon.com) that directs people to specific website files via a browser. 3 Website Design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating markup then they are also expected to be up to date with web accessibility guidelines 4.word press. WordPress is a factory that makes webpages"is a core analogy designed to clarify the functions of WordPress: it stores content and enables a user to create and publish webpages, requiring nothing beyond a domain and a hosting service. WordPress has a web template system using a template processor. Its architecture is a front controller, routing all requests for non-static URIs to a single PHP file which parses the URI and identifies the target page. This allows support for more human-readable permalinks. 5.Search Engine Optimization Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. 6.key words searches and planning A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements). 7. Content Writing Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. 8. Social Media Optimization Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news 9.Facebook Marketing A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business's personality and character 10. Twitter Marketing A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. The goal of this type of strategy is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales. 11. LinkedIn Marketing LinkedIn is a social platform specifically dedicated to professionals. It is ideal for creating links, finding prospects and creating notoriety (corporate brand and personal brand). LinkedIn offers many opportunities for marketing specialists, from content marketing to LinkedIn advertising. LinkedIn self-service solutions allow you to launch a specific campaign in minutes. You can set your own budget, choose clicks or impressions and stop your ads at any time using Campaign Manager, LinkedIn's all-in-one advertising platform 12.`Instagram Marketing Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light. 13.Viral Marketing Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral" 14..Quora Marketing Quora is a social network for asking questions and writing answers for any subject. It also helps in social networking, branding, and promotions. It’s a knowledge hub ready to share among millions of people connected to it. Quora marketing is of the most effective and widely used strategy in Social Media Marketing. According to its tagline, it is a place to share knowledge and to understand the world more effectively. In Quora, we can find people from all industries, positions, and geographies. 15. TrueCaller Marketing Truecaller is a widely used mobile app across the world that finds the details of a given phone number globally from its database of user profiles and their synced phonebook contacts, integrated together as virtual phonebook. One can also find the contact details of a person by his name and other details, if he is a Truecaller user provided that he keeps his profile and contact details public. 16. Hotstar Marketing Hotstar segment the market based on the genres of the TV shows broadcasted in certain languages coupled with those consumers who are interested in the live sports events going on around the world. Also, Hotstar has come up with the segregation in the contents of its websites which are subject to paid memberships.uses differentiating targeting strategy in order to increase its loyal/repeat customers through Hotstar’s membership program. 17. Pinterest Marketing You can use Pinterest to feature your inbound marketing efforts such as your blog posts or content offers. For example, you can Pin a photo or video to a board and include a link to blog post about that visual content. This not only promotes your blog posts but it also drives traffic directly to your website. 18. YouTube Marketing I firmly believe that every business should optimize their channel before they even post the first video. If you already have your channel up and running, though, it’s never too late to make some edits. Each of the following subsections will take you step by step on how to do exactly this. 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