KOTAPRIDE DIGITAL MARKETING & AI SKILL DEVELOPMENT PROGRAM
Digital Marketing Coaching in Kota | AI Skill Development Program
Become a Smart Digital Professional — Learn AI, Marketing, Content, SEO & Essential Digital Tools
Course Duration: 3 Months
Course Fee: ₹32,000
Training: Practical Skill Development
Level: Beginner to Professional Foundation
1. Digital Awareness & Internet Fundamentals
What is the Internet?
How websites work
Search engines
Internet browsers
Chrome and other browsers
Tabs, bookmarks and browser settings
Downloading and uploading files
Safe internet usage
Understanding digital opportunities
2. Essential Internet & Digital Tools
This is very important for beginners.
Students learn practical use of:
Gmail
Google Search
Google Drive
Google Docs
Google Sheets – basic awareness
Google Meet
Calendar basics
File sharing
Cloud storage concepts
PDF tools and document sharing
Remote support concepts
Also introduce:
AnyDesk
Remote desktop concepts
Screen sharing
Online meetings
Digital collaboration
Practical activity: Students organize their own digital workspace.
3. Gmail & Professional Digital Identity
How to create and manage a professional Gmail account
Creating a Gmail ID
Gmail settings
Inbox management
Sending and receiving emails
Attachments
Professional email writing
Spam awareness
Email security
Two-factor authentication
Professional email signature
This is a simple topic, but extremely useful for every student.
4. Self Digital Expert & Personal Digital Setup ⭐
This should become one of your special Kotapride modules.
The goal:
To help every beginner become confident in managing their own digital identity and tools.
Students create or understand:
Professional Gmail
Google Drive workspace
Professional profile
Facebook Page
Instagram professional profile
WhatsApp Business account
Basic YouTube Channel
AI tool workspace
Personal prompt library
Digital folder management system
Final outcome:
“I can independently create, manage and use essential digital platforms.”
5. Introduction to Digital Marketing
What is Digital Marketing?
Traditional vs Digital Marketing
Career opportunities
Business opportunities
Freelancing awareness
Digital marketing channels
Understanding customers
Target audience basics
6. AI Awareness & Smart Digital Working
What is Artificial Intelligence?
What is Generative AI?
How AI can help students
AI for businesses
AI for content
AI for research
AI for productivity
AI limitations
Responsible use of AI
7. Prompt Skills & AI Communication
What is a prompt?
How to give instructions to AI
Simple prompts
Marketing prompts
Content prompts
Business prompts
Research prompts
Improving AI responses
Creating a personal prompt library
Practical tools can include:
ChatGPT
Google AI
8. AI-Powered Content Creation
Content ideas
Social media captions
Headlines
Blog ideas
Ad copy
Video scripts
Content calendars
Image concepts
Editing AI-generated content
Human checking and improvement
9. How to Create & Publish a Blog
I strongly recommend adding this because it connects content + website + SEO + AI.
Students learn:
What is a blog?
How to select a topic
Keyword awareness
Blog title
Blog structure
Introduction and conclusion
Using AI for research and drafting
Human editing
Adding images
Headings
Links
Basic SEO
How to publish and share a blog
Practical project:
Every student should create at least one blog/article.
10. Social Media Fundamentals
Business Pages
Professional profiles
Posts
Reels awareness
Content planning
Audience engagement
Organic promotion
11. How to Create a Facebook Business Page
A dedicated beginner-friendly practical topic.
Students learn:
Creating a Page
Page name
Category
Profile image
Cover image
About section
Contact information
Creating posts
Managing Page settings
Understanding Page insights
Practical activity:
Every student creates a sample or real business page.
12. WhatsApp Business Skills
This should definitely be included.
Topics:
What is WhatsApp Business?
Personal vs Business use
Creating a business profile
Business description
Address and contact details
Catalog awareness
Quick replies
Greeting messages
Away messages
Labels
Customer communication
Sharing product information
Using WhatsApp professionally
13. WhatsApp Automation & API Awareness
Keep this as an awareness and workflow module, not too technical for beginners.
What is WhatsApp Business Platform/API?
Business messaging concepts
Automated replies
Customer communication workflows
Message templates
Customer consent
Responsible communication
Lead follow-up concepts
Understanding business automation
14. SMS & Digital Communication
SMS marketing awareness
Promotional communication
Customer notifications
Reminder messages
Campaign concepts
Responsible communication
Consent awareness
15. YouTube Channel Creation & Basic Creator Skills ⭐
This is another topic I strongly recommend.
Students learn:
How to create a YouTube channel
Google account connection
Channel name
Channel description
Profile picture
Banner
Channel branding
Uploading videos
Video title
Description
Thumbnail awareness
Tags and keywords awareness
Playlists
Basic YouTube Studio awareness
Basic equipment awareness
Students should understand what is needed to start:
Smartphone or camera
Microphone
Lighting
Tripod
Background
Basic editing tools
Internet connection
The focus should be:
Start with available resources — improve with growth.
16. Podcast & Digital Audio Awareness
This can be a small but interesting module.
What is a podcast?
Podcast ideas
Audio content
Basic microphone awareness
Recording environment
Interview concepts
Podcast planning
Publishing awareness
AI-assisted script preparation
Students do not need expensive equipment to understand the basics.
17. AI-Powered SEO
This is an excellent addition.
Students learn:
What is SEO?
How search engines work
Search intent
Keyword awareness
Content optimization
AI for keyword ideas
AI for content outlines
AI for SEO research
Meta title and description
Human review of AI content
Important message:
AI can assist SEO, but quality, accuracy and useful content remain essential.
18. AEO – Answer Engine Optimization
A modern and beginner-friendly introduction.
Explain how people increasingly search for direct answers using:
AI assistants
Voice search
Search result answers
Question-based searches
Topics:
Creating clear answers
Question-based content
FAQ content
Structured information
Helpful and trustworthy content
Understanding user questions
19. GEO – Generative Engine Optimization
This can be introduced as an emerging concept.
Students learn awareness of:
Generative AI search experiences
Creating useful and original content
Clear information structure
Building credibility
Brand mentions and digital presence
Creating content that can be understood and referenced by AI systems
I recommend presenting AEO and GEO as emerging digital skills, because these areas are evolving quickly.
20. Website Fundamentals
What is a website?
Types of websites
Business websites
E-commerce websites
Blog websites
LMS websites
Static and dynamic websites
Website administration awareness
Basic troubleshooting
21. Domain, Hosting & Website Basics
What is a domain?
What is hosting?
Website control panel awareness
Admin panel concepts
Website files
Basic website management
Troubleshooting awareness
22. Google Business Profile & Local Digital Presence
Creating an online business presence
Local search
Business information
Photos
Updates
Customer reviews
Reputation awareness
23. Search Engine Marketing & Google Ads Awareness
What is paid search?
Keywords
Advertising objectives
Ad copy
Campaign concepts
Budget awareness
Landing page basics
Performance awareness
24. Meta & Social Media Advertising Fundamentals
Advertising awareness
Campaign objectives
Target audience
Content and creatives
Lead generation concepts
Basic performance understanding
Advertising policies awareness
Points 25 to 32 — replaced
Instead of the old advanced sequence, I recommend these beginner-focused modules:
25. Content Marketing & Content Planning
What content does a business need?
Educational content
Promotional content
Social media content
Blog content
Video content
Content calendar
AI-assisted planning
26. Basic Digital Design & Creative Skills
A very useful beginner module.
Understanding social media creatives
Image size awareness
Basic design principles
Text readability
Branding consistency
AI-assisted creative ideas
Creating simple promotional material
27. Online Meetings, Webinars & Digital Presentations ⭐
I strongly recommend this.
Students learn:
What is a webinar?
Webinar vs online meeting
Google Meet basics
Screen sharing
Presentation basics
Webinar planning
Registration awareness
Communication and audience engagement
Recording awareness
Practical activity:
Students conduct a small demo webinar or online presentation.
This is highly useful for teachers, trainers, businesses, freelancers and professionals.
28. Personal Branding & Digital Portfolio
Instead of advanced influencer marketing, keep it beginner-friendly.
What is personal branding?
Creating a professional online identity
Showing skills online
Creating a basic portfolio
Sharing projects
Professional communication
29. Digital Business Tools & Productivity
Google Drive
Google Docs
Google Meet
File organization
Cloud storage
AI productivity
Task and document management
Screen sharing
Remote support awareness
30. Cyber Safety & Safe Digital Environment
This should remain one of the strongest awareness modules.
Stay Smart. Stay Safe. Stay Digital.
Topics:
Strong passwords
Two-factor authentication
Fake links
Phishing
OTP safety
Fake social media accounts
Payment fraud awareness
QR code safety
Privacy awareness
Safe downloads
Public Wi-Fi awareness
Account recovery awareness
AI and privacy
Awareness Campaign Project:
Each student creates a small campaign:
“Think Before You Click”
31. Responsible AI & Digital Ethics
Checking AI information
Avoiding false information
Privacy
Copyright awareness
Responsible content
Avoiding plagiarism
Human review
Ethical use of AI
32. Digital Problem-Solving Skills
This is another special module I recommend.
Instead of only teaching tools, teach students how to solve digital problems.
For example:
Cannot log into an account
Forgot password
File sharing problem
Browser issue
Basic website issue
Email problem
Social media Page issue
Understanding where to find help
Searching for reliable solutions
This develops confidence.
33. Website Analysis & Basic Troubleshooting
Basic website checking
Broken links
User experience awareness
Website errors
Performance awareness
Problem identification
Practical troubleshooting approach
34. Digital Analytics Fundamentals
Website visitors
Traffic
Engagement
Leads
Conversion awareness
Social media insights
Understanding basic reports
35. AI-Assisted Analytics & Reporting
Understanding reports
Asking AI to explain data
Identifying patterns
Creating simple summaries
Human verification
Basic business reporting
36. Client Communication & Digital Business Skills
Understanding client requirements
Professional communication
Basic service explanation
Follow-up
Basic quotation awareness
Presentation skills
Managing expectations
37. Freelancing & Work Opportunities Awareness
Understanding freelancing
Digital skill opportunities
Creating a portfolio
Client communication
Project awareness
Building experience
I would keep this as career awareness, rather than promising guaranteed income.
38. Practical Digital Marketing Campaign
Students combine their learning.
They select:
A local business
Their own business
A startup idea
A social awareness topic
And create:
Digital identity
Social media page
Content plan
Blog
AI-assisted content
SEO concept
WhatsApp communication plan
Basic advertising idea
Analytics report
39. YouTube / Content Creator Mini Project
Each student can create:
One channel concept
Channel branding
One video topic
Video script
Thumbnail concept
Description
Basic content plan
40. Cyber Safety Awareness Project
Create a campaign around:
“How to Stay Safe in the Digital World”
Students can create:
Poster
Social media post
Short video
Blog
Awareness message
Presentation
41. Self Digital Expert Final Project ⭐
This should be the signature final project.
Every student creates or demonstrates their own:
Gmail and digital workspace
Google Drive structure
Professional email
Facebook Page
WhatsApp Business profile
Basic YouTube Channel concept
Blog/article
AI prompt collection
Digital safety checklist
Personal or business digital profile
42. Live Practical Assignment
Students work on real-life digital activities under guidance.
43. Digital Presentation & Communication
How to explain your work
How to present a project
How to demonstrate digital skills
Online presentation
Client presentation basics
44. Future Digital Skills
AI trends
Automation awareness
Search evolution
AEO and GEO awareness
Continuous learning
Adapting to new tools
45. Career & Smart Growth Roadmap
Students create a personal roadmap.
Where do I want to go?
Job
Freelancing
Business
Startup
Content creation
Digital marketing
Further specialization
Final outcome:
Every student leaves with a practical direction, not just a certificate.
My strongest suggestion for the ₹32,000 course
For this price, the biggest selling point should not be:
“We teach 45 modules.”
Instead, promote the transformation.
Before the Course
A beginner may:
Feel confused about digital tools
Not know how to use AI effectively
Not know how to create a business page
Not understand SEO
Have difficulty creating content
Not know how to create a YouTube channel
Feel unsafe or confused online
After the Course
The learner should be able to say:
“I understand the digital environment and can confidently use important digital, AI, content and marketing tools.”
Recommended course positioning
KOTAPRIDE SMART DIGITAL SKILLS PROGRAM
Digital Marketing + AI + SEO + Content + Digital Tools + Cyber Safety
3 Months | Practical Skill Development | ₹32,000
Learn to:
✓ Use AI for smarter work
✓ Create and manage your digital identity
✓ Use Gmail, Drive, Docs and online collaboration tools
✓ Create Facebook and business profiles
✓ Use WhatsApp Business features
✓ Understand automation and WhatsApp API concepts
✓ Create blogs and digital content
✓ Understand AI-powered SEO, AEO & GEO
✓ Learn YouTube and content creator fundamentals
✓ Understand webinars and online presentations
✓ Learn digital marketing fundamentals
✓ Stay safe in the digital environment
✓ Build confidence as a Self Digital Expert
One additional topic I would especially recommend
Digital Productivity & Smart Work Challenge
During the 3-month course, give students a simple challenge:
Complete 20 practical digital tasks independently.
For example:
Create a professional Gmail account.
Organize Google Drive folders.
Write and send a professional email.
Create a Google Doc.
Join and host a Google Meet.
Create a Facebook Page.
Set up WhatsApp Business.
Create a business post.
Generate content ideas using AI.
Write a good prompt.
Create a blog outline.
Publish or prepare a blog.
Research keywords.
Create a YouTube Channel concept.
Create a video script.
Create a simple digital presentation.
Identify a phishing attempt.
Enable two-factor authentication.
Create a digital marketing plan.
Present the final project.
This would make your course much more practical, measurable and beginner-friendly.
My recommendation is to market this as “Learn Digital Skills for Life, Career & Business”, not only as a traditional digital marketing course. I can next turn this into a polished website course page with modules, benefits, outcomes, ₹32,000 pricing section, FAQs, and admission call-to-action.
KOTAPRIDE SMART DIGITAL SKILLS PROGRAM
Digital Marketing + AI + SEO + Content + Digital Tools + Cyber Safety
UPDATE YOUR SKILLS. UPGRADE YOUR FUTURE.
🚀 LEARN THE SKILLS FOR THE DIGITAL WORLD
The world is changing with Artificial Intelligence, digital marketing, smart communication, search engines, social media, automation, online content, and digital business tools.
Today, digital skills can help you become more confident in your:
Career
Business
Startup
Freelancing journey
Professional work
Personal digital growth
Kotapride Smart Digital Skills Program is designed to create a practical and beginner-friendly learning environment where you can understand, practice, and develop essential skills for the modern digital world.
Learn. Practice. Create. Grow.
🎯 COURSE AT A GLANCE
Course Name
Kotapride Smart Digital Skills Program
Course Duration
3 Months
Course Fee
₹32,000/-
Course Level
Beginner to Professional Foundation
Learning Method
Practical Training + Assignments + Activities + Projects
👥 WHO CAN JOIN?
This course is suitable for:
Students
Job Seekers
Entrepreneurs
Startup Aspirants
Shopkeepers
Traders
Business Owners
Professionals
Freelancing Aspirants
Content Creators
Anyone who wants to improve their digital skills
🌟 WHAT MAKES THIS COURSE DIFFERENT?
This is not designed as only a traditional digital marketing course.
It is a Smart Digital Skill Development Program that combines essential digital knowledge with modern AI-powered skills.
YOU WILL LEARN ABOUT:
🤖 Artificial Intelligence & Smart Working
📱 Digital Marketing
🔍 AI-Powered SEO
💡 AEO & GEO Awareness
✍️ Content Creation & Blogging
📧 Gmail & Professional Email
☁️ Google Drive & Google Docs
💬 WhatsApp Business
🔄 Automation & WhatsApp API Awareness
📘 Facebook Business Pages
▶️ YouTube & Creator Skills
🎙️ Podcast Awareness
💻 Websites, Domain & Hosting
📊 Digital Analytics
🎥 Webinars & Online Presentations
🛡️ Cyber Safety
🚀 Personal Digital Growth
Contact Detail:
Call/Whatapp: 9828036274
Website: www.kotapride.com | www.kotaprideacademyonline.com
Address: 621, Mukesh Plaza, Near S.S. Dairy, Dadabari, Kota (Raj.)
google buisness profile link for kotapride kota: https://maps.app.goo.gl/iWQE5h56qioeXakw5
